We'll address these four topics at IAB ThinkDigital:
Some shout that SoLoMo is the holy grail, others believe in conversation management. How can you engage today’s consumers? Looking at your kids’ digital media use, how will engagement evolve in the next era? Which role does digital advertising play today in engagement strategies and what shall change tomorrow?
How to compare the impact of big data with context? Do you go for reach or qualitative contacts? Who owns the data? How should you prepare your company to get the most out of big data?
How to succeed in building brands (purely) online? What can we learn for the failures? What's the impact of creative formats, targeting and other tools?
How should advertisers tackle the multi-screen consumer behaviour? How to leverage the different screens in your digital strategy? Only for big budgets or for all brands? When is it a nice-to-have or a must-have in the branding and conversion battle?